Country
State
Cities
In-store marketing, out of this world results
2016
NA
2 - 9
Romania
Tokinomo was created by a team of seasoned advertising experts with decades of combined experience. After years of working with top brands in the retail space like P&G, Nivea, Vodafone and more, we realized that the most important factor for retail sales isn’t branding or packaging. It’s a much simpler problem: visibility.
But simple problems don’t always have simple solutions, so we’ve brought together some of the top talent in marketing, engineering and software development. The result of this collaboration is Tokinomo. And to keep things simple, we named it by combining the words “talking and moving,” which is exactly what it helps products do.
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Gheorghe Titeica 121D Bucharest Bucuresti Romania 020295
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What is Tokinomo and what does it do?
Tokinomo provides an in-store marketing technology solution that uses robotics, motion, light, and sound to bring products to life on the shelf. This interactive point-of-purchase display helps brands increase sales and improve brand awareness by engaging shoppers directly at the shelf.
How does the Tokinomo robotic display work?
The device uses sensors to detect when a shopper approaches the shelf. Once triggered, it uses motion, light, and sound to interact with the customer, effectively turning a static product into an active, engaging experience that encourages interaction and purchase.
Which industries can benefit from Tokinomo displays?
The technology is primarily designed for the retail sector, specifically for fast-moving consumer goods (FMCG) brands. It is highly effective for food and beverage, personal care, household products, and any other category where shelf-level engagement can influence buying decisions.
Can Tokinomo be used for different types of retail products?
Yes, the robotic devices are versatile and can be adapted to promote a wide range of products. Whether it is a beverage bottle, a snack package, or a personal care item, the technology is designed to highlight various product shapes and sizes.
Does Tokinomo provide data or analytics on campaign performance?
Yes, the platform includes a cloud-based management system that provides real-time data and analytics. Clients can monitor campaign performance, track shopper interactions, and gain insights into how the displays are impacting sales and engagement levels.
Is the Tokinomo display easy to install in retail stores?
The devices are designed for easy installation and integration into existing retail environments. They are compact, shelf-mounted, and do not require complex infrastructure, allowing for quick deployment across multiple store locations.
Can campaigns be managed remotely?
Yes, the entire fleet of robotic displays can be managed remotely through a centralized cloud platform. This allows for easy updates to audio, light, and motion settings across different store locations from a single dashboard.
What is the primary benefit of using Tokinomo for brands?
The main advantage is a significant increase in sales and brand visibility. By creating a memorable, interactive experience at the point of sale, the technology captures shopper attention, differentiates products from competitors, and drives impulse purchases.
Does Tokinomo work for both small and large retail chains?
The solution is scalable and suitable for both independent retailers and large international retail chains. The technology is designed to be flexible enough to meet the needs of various store sizes and operational requirements.
How does Tokinomo help with brand awareness?
By transforming a static shelf into an interactive experience, the technology creates a unique and memorable interaction between the brand and the shopper. This novelty helps products stand out in a crowded retail environment, leading to higher brand recall and engagement.
Are there specific requirements for the shelf space?
The robotic units are designed to fit standard retail shelving. They are shelf-mounted and require minimal space, ensuring they do not interfere with store operations or other products while still being highly visible to passing shoppers.
How can a company contact Tokinomo to get started?
Interested companies can reach out through the contact form available on the official website. The team provides consultations to discuss specific brand needs, campaign goals, and how the robotic display technology can be implemented.
Does Tokinomo offer support for setting up campaigns?
Yes, the team provides support throughout the process, from planning the interactive campaign to managing the deployment and monitoring the results through the cloud platform.
What kind of content can be used with the robotic displays?
The displays support custom audio, light, and motion sequences. Brands can create unique scripts, sound effects, and light patterns that align with their marketing message and product identity.
Is the technology effective for new product launches?
It is highly effective for new product launches because it immediately draws the shopper's attention to the item. By creating an interactive experience, it encourages trial and helps the new product gain visibility in a competitive retail space.
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