Country
State
Cities
Designing Experiences, Forging Relationships
2012
$25 - $49/hr
10 - 49
India
Thence (previously WinkTales) is a dedicated Digital UI/UX Design Agency with emphasis on Deep User Research, Lean UX Design Methodology, and Continuous Optimization.
Our proprietary user-centric KaiXen framework progressively improves the User Experience of your digital assets.
Working with Start-ups, Small & Medium Businesses, and Enterprises across the globe, our UI/UX solutions span Web and Mobile Apps, Websites, AR/VR, and Chat/Voice applications.
With a mission to enable every business to offer the best of User Experience, our vision is to empower the next billion with usable technology.
Founded as WinkTales in 2012, Thence started as a niche UX Design Studio and has since transformed to offer full-cycle UX Solutions.
Explore Thence office locations and service areas.
Skoda Tafe Access Building No 576/B Service Road 100 Feet Ring Rd Sector 6 HSR Layout Bengaluru Karnataka India 560068
+91-9538127910
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Explore Thence's portfolio and selected projects.
While employee engagement teams adopt new-age wellness programs, they face the challenge of lack of active engagement and participation, as for example with Getactive – India’s largest corporate wellness gamification program. Our Solution GetActive reached out to us to improve the user experience of their digital eco-system to boost participation and engagement in its programs. We collaborated closely with GetActive’s tech and business teams over the last 3 years, wherein we implemented our proprietary progressive UX design framework: KiaXen powered by RIVO. - Research: Intense research on the yesterday, today, and tomorrow of employee wellness. Arriving at the design hypothesis of a two-pronged approach: Address the millennial & focus on HR. - Implement: Optimizing user journeys, quick prototyping for seamless UX and vibrant, enthusiastic UI appealing to today’s millennial. - Validate: In-house and external user testing to quickly test the prototype’s usability. - Optimize: Constantly measuring the UX performance based on qualitative and quantitative analysis to ensure the progressive growth of the UX as the product metamorphoses into being the industry pioneer. Read the full case study here: https://www.thence.co/getactive/ Read More
Information Technology
$10001 to $50000 USD
48 weeks
Asian Paints intended to mark its nuance in the Bath and décor segment as a premium and authentic player. The objective was apparent. Furnish a web experience that not only showcases the brand and product catalog but drives action! Create a lasting impression on the minds of the consumer and the market. Solution It was in our favor that the consumers already were avid researchers. This provided us the opportunity to integrate a sophisticated approach serving as a one-stop solution for all home proof and décor needs. Tackling all needs of the consumer as well as Asian Paints’, with one thorough platform. Pre-meditated to provide an accurate visualization of the end-result, enabling the consumer to acquire tailor-made solutions to treasure their homes with. Thence, enabling Asian Paints to branch out to all those in need of home solutions! Through a UI design so simplistic, vibrant and invigorating with a keen affinity to allure millennials. A refreshing way to build and preview bathrooms, explore the range of hues through Visualiser and identify the perfect shade with an array of wall designs! Read the full case study here: https://www.thence.co/asian-paints Read More
56 weeks
Taking a good look As the behavior of secured saving among the audience leans towards the traditional approach (FD, RD, shares etc), it was necessary to gain their confidence in the services Golden Pi offered. A business model with such potential could only reach its peak by facilitating a seamless, interactive and informatively encouraging website to pique investor interest. Solution Not only did we transform their website design to cater to all demographic appetite, but we also compiled detailed learning material to create a thorough wide-spread tutorial on bond markets to ease the investor into understanding the dynamics and make a learned choice on their investments. Our team developed a simplistic and lively design to engage the user in interacting more and encouraged to explore all facets of the information provided. Thence, enabling the user’s confidence in the platform and influencing a lasting experience. Rolling the numbers in! With our user-centric approach, Golden Pi has been more effective in creating wealth for investors through - Detailed solutions and guides as per investor need. - Boosted Golden Pi’s online customer base. Read the full case study here: https://www.thence.co/golden-pi Read More
44 weeks
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What core services does Thence provide?
Thence specializes in digital product design and development. The core offerings include UI/UX design, user research, digital transformation, and product engineering. The team focuses on creating intuitive digital experiences that drive business growth for various clients.
Which industries does the company primarily serve?
The firm works across a diverse range of sectors, including fintech, healthcare, e-commerce, logistics, and enterprise software. By leveraging deep domain expertise, the team delivers tailored digital solutions that meet the specific operational and user needs of these industries.
Where are the primary office locations?
The company operates out of its headquarters in Bengaluru, India. This central hub serves as the primary location for design and development operations, allowing the team to collaborate effectively on projects for clients located globally.
What is the typical design and development process?
The process follows a structured, user-centric methodology. It begins with deep discovery and research, followed by wireframing, high-fidelity UI design, and iterative prototyping. Development is then executed using agile practices to ensure the final product aligns with business goals and user requirements.
Does the firm work with both startups and large enterprises?
Yes, the portfolio includes successful collaborations with both early-stage startups and established global enterprises. The team adapts its engagement approach to scale with the specific needs of the business, whether it is building a product from scratch or optimizing complex enterprise systems.
What technologies are used for product development?
The development team utilizes a modern technology stack tailored to each project's requirements. This typically includes React, Angular, and Vue for frontend development, alongside robust backend frameworks and mobile technologies like React Native and Flutter to ensure high-performance, cross-platform compatibility.
How can a potential client initiate a project?
Interested parties can reach out by filling out the contact form available on the official website. Providing details about the project scope and specific requirements helps the team prepare for an initial consultation to discuss how to best support the business objectives.
What makes the design approach unique?
The design philosophy centers on 'Design Thinking' and data-driven insights. By prioritizing user research and usability testing, the team ensures that every digital product is not only visually appealing but also highly functional and aligned with user behavior patterns.
Does the company provide ongoing maintenance and support?
Yes, support services are available post-launch. This ensures that digital products remain updated, secure, and performant. The team assists with feature enhancements, bug fixes, and performance optimization to maintain a seamless user experience over the long term.
Are there client testimonials or case studies available?
The website features a dedicated section for case studies that detail past projects. These documents outline the challenges faced, the solutions implemented, and the measurable business impact achieved for various clients, providing clear evidence of the team's capabilities.
What engagement models are offered?
Flexible engagement models are available to suit different project needs, including fixed-price projects for well-defined scopes and dedicated team models for long-term product development. This flexibility allows clients to choose the arrangement that best fits their budget and project timeline.
How long has the company been in the industry?
With over a decade of experience, the firm has established itself as a reliable partner in the digital design and development space. This extensive track record demonstrates a deep understanding of evolving digital trends and a consistent ability to deliver high-quality results.
Does the team offer dedicated developers for hire?
Yes, clients can hire dedicated teams or individual developers to work exclusively on their projects. This model provides full control over the development process and ensures that the resources are fully integrated into the client's internal workflows.
Is the company recognized for its design work?
The firm has received various industry recognitions and awards for its contributions to UI/UX design and digital product innovation. These accolades reflect a commitment to excellence and a high standard of quality in every project delivered.
Can the team handle complex digital transformation projects?
Yes, digital transformation is a core competency. The team helps organizations modernize legacy systems, improve user workflows, and adopt new digital strategies to remain competitive in their respective markets, ensuring a smooth transition to more efficient digital operations.
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