Country
State
Cities
Get Smart.
1994
$100 - $149/hr
10 - 49
United States
The Olinger Group is a full-service market research firm based in downtown New Orleans, Louisiana, celebrating its 24th year of business. We help our clients “get smart” by making intelligent business decisions and identifying opportunities for them through primary market research. We offer a quality service by customizing offerings for each client, whether Fortune 500, national, regional, or local businesses and organizations. We have earned the trust and respect of a diverse client base, thus gaining experience in many industry verticals. Being a boutique firm affords our staff the unique opportunity to grow personally inside of a “Culture of Yes,” allowing each member to take ownership of a variety of tasks.
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1215 Prytania St New Orleans Louisiana United States 70130
504-208-4300
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What is the primary focus of The Olinger Group?
The Olinger Group is a market research firm that specializes in providing actionable insights to help organizations make informed business decisions. The firm focuses on understanding consumer behavior, brand perception, and market trends to drive growth for clients.
Which industries does The Olinger Group serve?
The firm serves a diverse range of industries, including healthcare, tourism, hospitality, retail, and consumer goods. Expertise is applied across these sectors to help businesses navigate complex market landscapes and improve customer experiences.
What specific research services are available?
Services include quantitative and qualitative research, brand tracking, customer satisfaction studies, and market segmentation. The firm also conducts focus groups, online surveys, and in-depth interviews to gather comprehensive data for strategic planning.
How does the firm approach data collection and analysis?
The Olinger Group utilizes a blend of traditional and modern research methodologies. Data is collected through rigorous survey design and interactive sessions, then analyzed to provide clear, strategic recommendations that address specific business challenges.
Where is The Olinger Group located?
The company is headquartered in New Orleans, Louisiana. From this location, the team manages research projects for clients across the United States.
How long has The Olinger Group been in business?
The firm has over 25 years of experience in the market research industry. This long-standing history provides a deep foundation of knowledge and proven methodologies for addressing complex research needs.
Does the firm work with both large enterprises and smaller organizations?
Yes, the firm partners with a wide variety of clients, ranging from large national corporations to smaller, specialized organizations. The research approach is scalable to meet the unique needs and objectives of different business sizes.
What makes The Olinger Group different from other research firms?
The firm distinguishes itself through a commitment to high-touch service and a focus on delivering insights that are not just data-heavy, but immediately actionable. The emphasis is on building long-term partnerships rather than just delivering one-off reports.
How can a potential client initiate a project?
Interested parties can reach out through the contact form on the official website. Providing details about the specific research goals or business challenges helps the team prepare for an initial consultation.
Does the firm provide support for brand strategy?
Yes, brand strategy is a core component of the research offerings. By analyzing consumer sentiment and market positioning, the firm helps clients refine their brand identity and improve their competitive standing in the marketplace.
Are there case studies available to review?
The website features a section dedicated to client success stories and case studies. These examples highlight how research findings have been translated into successful business outcomes for various partners.
Does the firm conduct international research?
While the primary focus is on the United States market, the firm has the capability to handle complex research projects that require broad data collection and analysis to support national and regional strategic goals.
Is the research process collaborative?
The process is highly collaborative. Clients are involved from the initial discovery phase through to the final presentation of findings, ensuring that the research objectives remain aligned with the evolving needs of the business.
What is the typical timeline for a research project?
Timelines vary significantly based on the scope, methodology, and complexity of the project. During the initial consultation, the team provides an estimated schedule based on the specific requirements and goals of the study.
Does the firm offer custom research solutions?
Every project is tailored to the specific needs of the client. Rather than using one-size-fits-all templates, the firm designs custom research instruments and methodologies to ensure the data collected is relevant and useful for the client's unique situation.
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