Country
State
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Technology-driven, integrated communication agency
2003
$50 - $99/hr
50 - 249
United States
SHIFT is a technology-driven, integrated communications agency with offices in Boston, NYC, and San Francisco, driven by 120+ creative and smart SHIFTers across the country. We will help you find, build, and convert new audiences to grow your business! Data-driven PR is communications without guesswork. It’s audience impact that you can prove. It’s media coverage with a perpetual long tail. It’s every message you create, delivered on the platforms that matter, to the people who are likely to buy now and in the future.
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120 St. James Avenue 6th Floor Boston Massachusetts United States 02116
617.779.1800
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What kind of agency is SHIFT Communications?
SHIFT Communications is an integrated communications agency that focuses on public relations, social media, and content marketing. The firm specializes in data-driven strategies to help brands build awareness, manage reputations, and engage target audiences across various media channels.
What core services does the agency provide?
The agency offers a wide range of services including public relations, social media management, content marketing, influencer marketing, and search engine optimization. They also provide data analytics and measurement services to ensure communications efforts align with business goals.
Which industries does the agency typically serve?
The agency works with a diverse portfolio of clients across several sectors, including technology, consumer goods, healthcare, and financial services. Their experience spans both B2B and B2C markets, allowing them to tailor communication strategies to specific industry needs.
Where are the agency's offices located?
The agency maintains a physical presence in key markets including Boston, New York, San Francisco, and Austin. These locations allow the team to serve clients effectively across different time zones and business hubs.
How does the agency approach data and analytics?
Data is central to the agency's methodology. They utilize proprietary tools and analytical frameworks to track campaign performance, measure media impact, and provide actionable insights that inform future communication strategies and business decisions.
Does the agency work with both startups and large enterprises?
Yes, the agency supports a broad spectrum of organizations, ranging from emerging startups looking to establish a market presence to established enterprise companies seeking to maintain or evolve their brand narrative.
What is the agency's philosophy on public relations?
The agency believes in a data-driven approach to public relations. By moving away from intuition-based decisions, they focus on measurable outcomes and evidence-based strategies that demonstrate the direct impact of communications on overall business growth.
How can potential clients get in touch with the team?
Interested parties can reach out through the contact form available on the official website. The site provides specific contact pathways for new business inquiries, allowing prospective clients to connect with the right team members to discuss their communication needs.
Does the agency provide social media strategy services?
Yes, social media is a core component of their service offering. They develop comprehensive social strategies that include content creation, community management, and paid social advertising to help brands connect with their audiences on platforms where they are most active.
What role does content marketing play in their service model?
Content marketing is used to drive engagement and establish thought leadership. The agency produces high-quality, relevant content designed to resonate with target audiences, support SEO efforts, and reinforce the brand's position within its respective industry.
Is the agency focused on long-term partnerships or project-based work?
The agency typically builds long-term partnerships with clients. By embedding themselves into the client's business, they gain a deeper understanding of organizational goals, which allows for more consistent and effective communication efforts over time.
Does the agency offer influencer marketing services?
Yes, influencer marketing is part of their integrated approach. They identify and collaborate with relevant influencers to amplify brand messages, build credibility, and reach specific demographics that are difficult to engage through traditional media alone.
How does the agency measure the success of a campaign?
Success is measured through a combination of quantitative and qualitative metrics. This includes tracking media mentions, social engagement, website traffic, and lead generation, all analyzed through their data-centric lens to ensure transparency and accountability.
Can the agency help with crisis communications?
Yes, the agency provides reputation management and crisis communication services. They assist organizations in preparing for potential issues and managing public perception during challenging situations to protect brand integrity.
What makes this agency different from traditional PR firms?
The primary differentiator is the heavy emphasis on data and analytics. Unlike traditional firms that may rely solely on media relations, this agency integrates sophisticated data analysis into every aspect of their work to prove the value and ROI of communication activities.
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