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State
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SALMON IS A WUNDERMAN COMMERCE COMPANY
1989
NA
250 - 999
Netherlands
Salmon is a global digital commerce consultancy that defines and delivers market-changing eCommerce solutions and customer journeys for the world’s leading brands. Founded in 1989, with operations in London, Amsterdam, New Delhi, Beijing and Melbourne, we have over 700 experts in multichannel commerce, shaping client platforms that drive €7.4 billion in revenue annually across retail, distribution, manufacturing, FMCG and Direct-to-Consumer (D2C). Clients include Argos, Asian Paints, Audi UK, DFS, Halfords, Jumbo, LloydsPharmacy, Premier Farnell, Sainsbury’s, Selfridges, Ted Baker and Sligro Food Group. Salmon was acquired by WPP in 2013 and is a Wunderman Commerce Company, its largest digital commerce consultancy. 2017 saw the formation of Wunderman Commerce which brings together eCommerce technology powerhouse Salmon, the Amazon-focused approach of POSSIBLE and its acquisition Marketplace Ignition, and Wunderman with its strengths in customer data and creativity.
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Leeuwenveldseweg 3A Weesp 1382LV Netherlands Amsterdam North-Holland Netherlands 1382LV
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What core services does Salmon provide?
The company specializes in digital commerce solutions, focusing on strategy, design, and technology implementation. It helps brands build and optimize online shopping experiences, manage complex digital transformations, and integrate commerce platforms to drive growth.
Which industries does the company serve?
The firm works primarily with retail and consumer brands. It focuses on helping businesses in the commerce sector improve their digital presence, streamline customer journeys, and scale their operations through specialized technology solutions.
What technology platforms does the team specialize in?
The agency is a specialist in leading commerce technologies, including Adobe Commerce (Magento), SAP Commerce Cloud, and various cloud-based digital experience platforms. It focuses on delivering robust, scalable, and secure technical architectures for enterprise-level commerce.
Does the company work with enterprise-level clients?
Yes, the firm is specifically geared toward enterprise clients. It has extensive experience managing large-scale digital commerce projects, complex platform migrations, and multi-region rollouts for established brands that require high-performance digital infrastructure.
Where are the company's offices located?
The organization maintains a global presence with offices in key locations including London, Amsterdam, Melbourne, and various sites across Asia. This international footprint allows for 24/7 support and localized expertise for global clients.
How does the company approach digital commerce strategy?
Strategy is treated as the foundation of every project. The team analyzes business goals, customer behavior, and market trends to create a roadmap that aligns technology investments with measurable commercial outcomes, ensuring that digital platforms drive actual revenue.
Can the company assist with platform migrations?
Yes, platform migration is a core competency. The team manages the entire lifecycle of moving from legacy systems to modern commerce platforms, handling data migration, integration with existing ERP or CRM systems, and ensuring minimal disruption to live operations.
Does the firm provide ongoing support and maintenance?
Yes, the agency offers dedicated managed services and support. This includes continuous monitoring, performance optimization, security updates, and ongoing development to ensure that commerce platforms remain stable, secure, and competitive in a fast-changing market.
How does the company handle user experience and design?
Design is centered on the customer journey. The team uses data-driven insights to create intuitive, responsive interfaces that reduce friction in the checkout process, improve conversion rates, and build brand loyalty across all digital touchpoints.
What is the typical process for starting a new project?
The process begins with a discovery phase to understand business objectives and technical requirements. This is followed by strategic planning, design, agile development, rigorous testing, and a structured deployment phase to ensure the solution meets all performance benchmarks.
Does the company have experience with international commerce rollouts?
Yes, the firm specializes in global commerce. It has deep experience in launching multi-currency, multi-language, and multi-site platforms, helping brands expand their reach into new international markets while maintaining a consistent brand experience.
How can a potential client get in touch for a consultation?
Interested parties can contact the firm through the inquiry forms available on the official website. The contact page provides options to reach out to specific regional offices or general business development teams for project discussions.
Does the company offer integration services for third-party systems?
Yes, integrating commerce platforms with existing enterprise ecosystems is a standard part of the service offering. This includes connecting storefronts with ERP, CRM, PIM, and payment gateway systems to ensure seamless data flow and operational efficiency.
What makes this agency different from other commerce providers?
The firm distinguishes itself through a combination of deep technical expertise in enterprise platforms and a strong focus on commercial results. It emphasizes long-term partnerships and the ability to handle highly complex, large-scale digital transformations.
Does the company provide case studies for review?
Yes, the website features a dedicated section for case studies. These highlight successful projects across various sectors, detailing the challenges faced, the technical solutions implemented, and the measurable business impact achieved for the clients.
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