Roas.pro

Hypemasters is an international game development studio with HQ in the US & offices in Europe and the Middle East. They are on a mission to build the top mid-core PvP gaming company in the world, one that disrupts and defines gaming genres. The Task: To develop a conceptual art style for the video creatives To produce a bunch of the ten 3D video creatives To beat the benchmark ads and get maximum ROAS ROAS.pro Solution: As usual, we started with the competitive field analysis. But we didn’t find any direct references since the game is unique. The only competitor was a Company of Heroes RTS game (well known as the PC game). We got the Unity engine source files to optimize and speed up the production pipeline. This allowed us to build each scene strictly correlated with the actual gameplay. It always helps viewers to be happy after the installation of the game. We took core mission mechanics from the wellknown RTS to show mostly them, potential viewers, via ad materials. Also, we decided to build empathy through the sexualized characters in the intros. So we bet on the easy recognition with non-standard elements, as for this genre. Results: We presented the initial concepts, but they lost the competition against the benchmark (CTR was around 1%), despite their highquality cinematic execution. We were disappointed. However, we analyzed the problem and introduced intros with various creative and humorous features. This time, the CTR increased to a level of 45%, which ensured good funnel performance. Read More

Popcore builds wildly popular games (500 M+ of installs)  without paywalls that transcend language barriers and sociodemographic backgrounds. The Task ROAS.pro agency was hired to extend the client’s production capacities and produce dozens of refreshes and iterations of the successful client’s creatives.  Solution R&D We defined the technical stack relevant to Popcorn’s pipeline. First, we developed a production software environment and then made our suggestion on its optimization.   Production In this project, it is vital to deliver new ad creatives weekly and test them asap. So we attracted senior artists to deliver ads under tight deadlines.    Optimization After each creative sprint, we highlighted how production and communication optimizations speed up the flow.  Results: We delivered approximately up to 10 creatives weekly, and most of them were able to beat the benchmark Read More

MadBox is a WW company owning 15+ games with 300M+ downloads! ROAS.pro was hired to extend ad creatives capacities for the PocketChamps game.  The Task: To develop 10 UGC ad creatives for the UA flow To develop ten 3D ad creatives for the UA flow To create five playable ads  Solution: Ad Concepts / Pre-production. We analyzed the market, but the main difficulty was the lack of information on the competitive field since there weren’t any games to compare PocketChamps. So we defended the best features among the racing, arcades, and casual ad creatives and mixed them. Then we carefully developed detailed storyboards based on the gathered ideas.   Production / Casting. We worked with the Unity and UE engines to produce 3D concepts’ based on the assets provided by the client. We attracted our CTO to build the proper pipeline and ensure the highest possible production speed. In a parallel way, we made a casting to attract influencers and record their reviews for the UGCs.   POST. We made all dimensions and iterations for each ad creative. But the immediate attention was allocated to Playable’s ad optimization for six different networks with different requirements.  Over only two months, we delivered over ten unique UGCs, ten 3D creatives, and five playable for tests. You can review some of them here https://drive.google.com/drive/folders/1V0_ZFvn-wZkLC-9v1pSk0DkuMuvZ2LYG?usp=share_link Results:  The test is still ongoing, but we found many new creative solutions and mechanicsto get the lowest possible CPA.  Please, note: theresults' status is under updating  Read More

Genesis is a co-founding company that builds global tech businesses with outstanding CEE entrepreneurs. Holy water (Unit of the Genesis) hired our agency for the TOP gaming project in Genesis, "My Fantasy." It is a role-playing game in the genre of interactive stories. The Task: To elevate UA metrics and find new leading ad creatives To develop existing illustrated ad creative concepts to boost ad campaigns performance To create new innovative concepts based on the provided scripts Solution Design and Art Direction  We attracted C-Level illustrators to catch the best-performing styles into the ad creatives. Then, based on our experience, we played around with the color palette and provided fresh ideas on UI and characters' animations.  Ads Production  We used Spine (AE plugin) as the main software for the illustrated creatives to ensure the best-in-class execution and make video creatives more realistic. And we attracted 3D artists to produce such concepts, as well.  Testing - All concepts were tested against the benchmarks via A/B tests. It was essential for the project to beat the references after the early testing iterations. So we worked with the testing results a lot.  Over the project, we delivered over 15 unique ad creative concepts for tests and up to 20 refreshes. You can review some of them here - https://drive.google.com/drive/folders/1SM3fJ5GuqGeGn63yXptq9BIhBGWmRJ9f?usp=share_link. Results: Ad creatives for My Fantasy helped to beat the benchmark via pretesting stage.  Developed Ad creatives, decreased CPA cost, and spent $1M+ Read More

Bini Bambini is a company developing kids' educational games! They hired us to help launch new games and significantly boost ROAS for the current games' portfolio.  The Task: To develop creatives sets to launch two new mobile Games To elevate creatives' performance for 3 TOP Games of the portfolio  Solution Design and Art Direction  We revised the language of the visual communications We developed new UI assets and new graphic elements specific to Facebook, TikTok, Unity, IronSource, and Google Ads. In addition, we rethought the approach to resizing and arranged guidelines on how to use the new identity for the client's in-house design team. Content Production  Animation and Interactivity for the viewers We bring new never-tested-before mechanics to the ad concepts. For example, VR gameplay for Bini Kids, new ideas oriented for Parents, etc. Also, we developed Playable ad creatives to be more engaging for the Players. Localization and Promotion  Platforms and Web2App UA flow We defined the most performing UA channels in the competitive field and their features & specifics. Then, we advised taking that into account via the ad development process and helping the Bini Bambini team to develop their Web2App funnels.   Over four months, we delivered over 80 unique creative concepts for tests, up to 40 refreshes, and localizations for Korean, French, Spanish, and Portugal audiences. You can review some of them here https://drive.google.com/drive/folders/14oD-y6wLjPX9okJRgZRiUk8c8bfM05sv?usp=sharing  Results: Ad creatives for Bini Puzzle (puzzle game with meta) and Bini Mini (drawing game) helped to beat the benchmark via pretesting stage.  Ad creatives for Kids Academy beat the benchmarks thanks to unique UI features and additional elements founded through iterative development. CPA was decreased up to 30% CPI cost was reduced by almost x2 for Bini Yammies and Bini Kids games.   Read More

The Expantum is a next-gen play-and-earn NFT strategy game that uniquely balances cutting-edge tokenomics and fun gameplay in a Roman Empire game setting. The Task: In 2 weeks, create from scratch not just a cinematic trailer for the game NFT Expantum game but also develop the visual styles, location design, characters, and scenes.  The goal of the video was to be so attractive and intriguing that the client could use it not only for image purposes but also attract players directly.   Solution: We spent several sleepless nights sketching and developing all the necessary images while working on scene prototyping and scripting.  This project has become a truly unique experience of parallel interaction of ROAS.pro units that usually work in the production sequence.  Voice Over casting, the record, scene animation, and even POST products and SFX elements were made and approved with the client in a 24/7 mode of real-time communications. Nevertheless, we succeeded in the shortest possible time: we created a very trendy and attractive cinematic, which we are proud of, and the client is satisfied with!   Over just 14 days, we delivered high-resolution 4k video cinematic in all required resizes and localizations. You can review our work on the clients website https://expantum.com/.  Read More