Country
State
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We don’t just know higher ed, we grow higher ed
1986
< $25/hr
10 - 49
United States
Paskill Stapleton & Lord hasn’t been in business for decades with hundreds of university and college partners for nothing. Our commitment to higher education has been a commitment to our endless evolution. What’s key to our staying power? The quality of our services is as vital as the quality of our relationships.
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One Roberts Avenue Glenside Pennsylvania United States 19038
215-572-7938
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What is the primary focus of Paskill Stapleton & Lord?
Paskill Stapleton & Lord is a marketing and enrollment management firm that specializes in the higher education sector. The company focuses on helping colleges and universities achieve their enrollment goals through strategic marketing, brand development, and data-driven recruitment solutions.
Which industries does Paskill Stapleton & Lord serve?
The firm works exclusively within the higher education industry. It partners with a wide range of institutions, including private and public colleges, universities, and specialized academic programs, to address their unique student recruitment and institutional branding challenges.
What specific services are offered for higher education marketing?
Services include comprehensive enrollment management, brand strategy, digital marketing campaigns, creative development, and market research. The firm also provides lead generation strategies, website development, and content creation tailored to prospective student audiences.
How does the firm approach student recruitment?
The approach centers on deep research and data analysis to understand the specific value proposition of an institution. By identifying what makes a school unique, the firm creates targeted messaging and multi-channel marketing campaigns designed to attract and convert prospective students.
Does Paskill Stapleton & Lord provide brand strategy services?
Yes, brand strategy is a core component of the services provided. The firm helps institutions define their identity, articulate their mission, and ensure that their brand messaging resonates effectively with target demographics, such as high school students, transfer students, and adult learners.
Can the firm help with digital advertising campaigns?
Yes, the agency manages digital advertising efforts, including search engine marketing, social media advertising, and display campaigns. These efforts are designed to increase visibility among prospective students and drive traffic to institutional landing pages or inquiry forms.
How does the company measure the success of its marketing efforts?
Success is measured through key performance indicators related to enrollment outcomes. This includes tracking inquiry volume, application rates, and final enrollment numbers, ensuring that marketing spend is directly tied to tangible growth for the partner institution.
Does the firm offer market research services?
Yes, market research is a foundational element of the engagement process. The team conducts surveys, focus groups, and competitive analysis to provide institutions with actionable insights into student perceptions and market trends.
How long has Paskill Stapleton & Lord been operating?
The firm has been in business for several decades, establishing a long-standing reputation as a leader in higher education marketing and enrollment management.
Where is Paskill Stapleton & Lord located?
The firm is headquartered in Glenside, Pennsylvania, and serves higher education clients across the United States.
Does the firm work with both large universities and smaller colleges?
Yes, the client base is diverse, ranging from small private liberal arts colleges to large public university systems. The strategies are customized to fit the specific scale, budget, and enrollment goals of each individual institution.
How can an institution contact the firm to discuss a partnership?
Institutions can reach out through the contact form provided on the official website or by using the contact information listed in the site's footer to schedule a consultation regarding their enrollment and marketing needs.
What is the typical process for starting a project with the firm?
The process typically begins with an initial discovery phase where the team learns about the institution's current enrollment challenges, goals, and existing brand presence. This is followed by a strategic planning phase where a customized roadmap is developed to address those specific needs.
Does the firm provide creative services for marketing materials?
Yes, the agency features an in-house creative team that produces high-quality visual and written content, including brochures, digital assets, video content, and website copy, all designed to engage prospective students.
What makes this firm different from general marketing agencies?
The primary differentiator is the firm's deep, exclusive specialization in higher education. Unlike generalist agencies, the team possesses a nuanced understanding of the academic landscape, the student decision-making process, and the specific regulatory and operational challenges faced by colleges and universities.
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