Country
State
Cities
AUGMENTED REALITY FOR BUSINESS AND EVENTS
2014
< $25/hr
2 - 9
Latvia
Overly app is an online platform that empowers its users to create their own augmented reality content in a few simple steps - no coding skills are required. Since launching in 2014, the Overly app has added value to multiple causes across numerous industries, starting with personal use, to education, and all the way to business events and marketing campaigns. It is an excellent tool for adding an interactive dimension to traditional media such as magazines and newspapers. The app can also be used to spruce up marketing materials, be it brochures that showcase your product or an augmented reality business card to vow your potential clients or partners. Whilst artists often use AR to give a soft digital edge to their masterpieces, advertisers tend to take their campaigns to new heights, using AR technologies to awaken larger objects or outdoor banners.
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Artilerijas street 3-K2 Riga Riga Latvia 1001
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What core services does Overly provide?
The company specializes in augmented reality (AR) solutions. It offers a comprehensive AR platform that allows businesses to create, manage, and track AR experiences without needing deep technical expertise. Services include custom AR development, web-based AR, and white-label solutions for various interactive projects.
Which industries can benefit from using this AR platform?
The platform is versatile and serves a wide range of sectors, including marketing and advertising, retail, education, publishing, and event management. It is designed to help brands increase engagement through interactive print, product packaging, and immersive digital experiences.
Is it possible to create AR experiences without coding knowledge?
Yes, the platform features a user-friendly, web-based AR content management system. This allows users to upload assets, configure triggers, and publish augmented reality content directly through a browser interface, removing the need for complex programming.
Does the company offer web-based AR solutions?
Yes, web-based AR is a primary offering. This technology allows users to experience augmented reality directly through a mobile web browser without the requirement of downloading a specific application, which helps lower the barrier to entry for end-users.
Where is the company based?
The company is headquartered in Riga, Latvia. It operates globally, providing AR technology and development services to clients across various international markets.
Can businesses use their own branding with this AR technology?
Yes, the platform supports white-labeling. This allows companies to integrate AR technology into their own existing mobile applications or use the platform to deliver branded experiences that align with their specific corporate identity.
What kind of support is available for clients?
Clients have access to technical support and documentation to assist with the integration and management of AR projects. The team provides guidance on how to best utilize the platform's features to achieve specific marketing or operational goals.
How can a potential client contact the company for a project?
Interested parties can reach out through the contact form available on the official website. The team encourages inquiries regarding custom projects, platform demos, or partnership opportunities to discuss specific business requirements.
Does the platform provide analytics for AR campaigns?
Yes, the platform includes built-in analytics tools. These allow users to track performance metrics such as the number of views, user engagement duration, and interaction rates, providing valuable insights into the effectiveness of AR content.
Is the AR platform suitable for enterprise-level projects?
The technology is built to scale, making it suitable for both small businesses and large enterprise clients. It offers the flexibility to handle high-volume campaigns and complex integration requirements for organizations looking to implement AR at scale.
What types of content can be displayed in AR?
The platform supports a variety of media types, including 3D models, videos, images, and interactive buttons. This allows for the creation of diverse experiences ranging from simple image overlays to complex, interactive 3D product visualizations.
Does the company work with startups?
Yes, the platform is designed to be accessible for businesses of all sizes, including startups. Its modular approach and self-service tools allow smaller teams to experiment with and deploy AR marketing strategies without significant upfront infrastructure costs.
Are there case studies available to view?
The website features a section dedicated to case studies and examples. These showcase how various brands have successfully implemented AR technology for product launches, interactive packaging, and educational materials.
Can the AR experiences be triggered by physical objects?
Yes, the platform utilizes image recognition technology. This allows physical items like posters, business cards, product labels, or book covers to act as triggers that launch digital AR content when viewed through a smartphone camera.
How does the company differentiate its AR offering?
The focus is on accessibility and ease of use. By prioritizing web-based AR and a streamlined content management system, the company enables brands to deploy interactive experiences quickly, ensuring a seamless user experience that does not require heavy app downloads.
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