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A future-focused full-service research agency
1986
< $25/hr
10 - 49
Norway
Opinion is a future-focused full-service research agency with premium capacities in marketing research, opinion polling, consumer insights, next generation digital research and consumer trend research. We´re the largest locally-owned market research agency in Norway. We offer a full range of quantitative and qualitative research and strategic insights. We are #1 in Norway in qualitative research, digital methodologies and trend research. We are rigged to handle the most demanding clients and projects, locally and (with our partner network) internationally.
Explore Opinion office locations and service areas.
Vulkan 16 Oslo Oslo Norway 0178
47 21 300 400
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What is the primary focus of Opinion?
Opinion is a Norwegian insight agency that specializes in helping businesses understand people, markets, and societal trends. The core focus is on providing actionable insights that help organizations make better decisions based on data and human understanding.
What kind of services does the agency provide?
The agency offers a wide range of services including market research, brand tracking, customer experience analysis, innovation consulting, and sustainability reporting. They utilize both qualitative and quantitative methods to gather deep insights into consumer behavior and market dynamics.
Does the company work with specific industries?
The agency works across a broad spectrum of sectors, including retail, finance, public sector, energy, and telecommunications. They tailor their research methodologies to meet the specific challenges and regulatory environments of these diverse industries.
Where are the offices located?
The headquarters are located in Oslo, Norway. The agency operates primarily within the Norwegian market, providing localized expertise and deep cultural understanding to clients operating in the region.
How does the agency approach data collection?
Data collection is handled through a variety of methods, including digital surveys, in-depth interviews, focus groups, and observational studies. They emphasize high-quality data sourcing to ensure that the resulting insights are reliable and representative of the target audience.
Can the agency help with brand strategy?
Yes, brand strategy is a core component of the service offering. By analyzing brand perception, market positioning, and competitor activity, the agency helps clients strengthen their brand identity and improve their standing in the marketplace.
Does the agency provide sustainability consulting?
Sustainability is a key area of expertise. The agency helps companies measure, report, and improve their sustainability efforts by analyzing consumer expectations and identifying gaps between corporate actions and public perception.
Is the agency experienced in customer experience research?
Customer experience is a major pillar of their work. They help businesses map the customer journey, identify pain points, and measure satisfaction levels to drive improvements in service delivery and customer loyalty.
How can a business get in touch for a project?
Interested parties can contact the team directly through the contact form on the official website. The site provides specific contact details for key personnel and general inquiries to ensure requests are directed to the appropriate department.
Does the agency work with both large enterprises and smaller organizations?
The agency serves a diverse client base ranging from large enterprise organizations to public sector entities. They are equipped to handle complex, large-scale research projects while maintaining the flexibility required to support specific, targeted business needs.
What makes the approach different from other research firms?
The distinction lies in the combination of deep human insight and robust data analysis. By focusing on the 'why' behind the data, the agency provides a more nuanced understanding of consumer behavior that goes beyond simple statistics.
Does the agency provide ongoing tracking services?
Yes, they offer continuous brand and market tracking services. This allows clients to monitor changes in market trends and consumer sentiment over time, enabling them to adjust their strategies proactively.
Are the research findings presented in an actionable format?
The agency prioritizes clarity and utility in its reporting. Findings are translated into strategic recommendations and visual presentations that are designed to be easily understood and implemented by decision-makers within a client's organization.
Does the agency conduct qualitative research?
Qualitative research is a fundamental part of the methodology. Through interviews and focus groups, the team explores the motivations, attitudes, and underlying beliefs of consumers, providing the context necessary to interpret quantitative data accurately.
How long has the agency been operating?
The agency has a long-standing history in the Norwegian market, having established itself as a trusted partner for insight and analysis over many years. This tenure provides them with a deep historical perspective on market trends in the region.
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